Biography

Landon Dooley’s life has always been built around one idea: you don’t wait for someone else to fix what’s broken—you take responsibility and do the work. He learned that early, growing up in a family business where long hours weren’t an exception—they were the standard. Landon worked alongside his parents seven days a week, from sunup to sometimes three in the morning, depending on the event schedule and which facility was busiest that week—often with one parent running an expo while the other managed another venue. That upbringing forged a work ethic that never left him: show up, tell the truth, finish the job, and take care of your people.

That foundation carried him into the United States Army. Landon rose quickly, earning the rank of Sergeant in less than three years. After overseas deployments in OEF/OIF and being stationed in Germany with the 1st Infantry Division’s 2nd Brigade Combat Team, he was selected to become an instructor at Fort Sill—training the soldiers of today’s Army with discipline, clarity, and leadership under pressure. It wasn’t theory for him; it was lived experience.

After military service, Landon entered the medical field as an endoscopy representative, supporting minimally invasive surgeries and training teams on laparoscopic and endoscopic tools and techniques. He excelled, but he knew the hospital and corporate environment weren’t his long-term mission. He moved into wireline work in the oilfield, where his explosives training and high-stakes operational mindset fit naturally. It was dangerous, brutally hard work—offshore and onshore—and he loved it because performance and accountability matter when the margins are thin, and the risks are real.

But entrepreneurship kept calling him. Landon started his first company based on a passion, then sold it to pursue a new vision. From there, he built a stable “backbone” business and expanded into additional ventures by design. His business philosophy is simple: one backbone with multiple branches, so a downturn in one market doesn’t wipe out families, payrolls, and futures. That approach led him to build and operate businesses in construction, decorative concrete, roll-off dumpsters, hospitality, and property management.

Eventually, Landon found his home in New Mexico. He didn’t come here to pass through—he came to build. In Colfax County, he and his wife built and operate a campground recognized as the five-time #1 campground in New Mexico, and they’ve invested in projects that strengthen the region year-round: an ice rink, tubing and sledding hill, a kids ski school, an RV park, and hot springs currently in development—part of a broader effort to expand outdoor recreation and tourism infrastructure.

Landon also founded a silver and gold business to diversify into hard assets and now serves private clients as a private auction buyer—another extension of his belief in preparation, diversification, and protecting what people work their whole lives to build. Legacy matters.

Service never stopped being personal. As a combat veteran, Landon remains active in supporting veteran organizations through free experiences and is building a veterans retreat on his ranch—because he believes a nation that sends young men and women to war has a duty to take care of them when they come home.

Dooley Management Company has grown into a diversified, successful, and highly respected authority across the spectrum.

Today, Landon and his wife are raising their children on their ranch, surrounded by the responsibilities of real life—longhorns, pigs, chickens, turkeys, goats, game birds, horses, dogs, and more. It’s a daily reminder that leadership isn’t a title—it’s work. And it’s exactly why he’s running for House. Landon believes NM-40 deserves representation that is rooted here, accountable to the people, and committed to measurable results—not political theater.